How Google Works Hardcover – 22 Sep 2014 At Rs.299

How Google Works Hardcover – 22 Sep 2014 At Rs.299
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How Google Works Hardcover – 22 Sep 2014

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 About book :How Google Works Hardcover – 22 Sep 2014

Google Executive Chairman and ex‐CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well‐known for doing things differently, reflecting the visionary and frequently contrarian principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page‐turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this ever‐changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creative’s.

Covering topics including corporate culture, strategy, talent, decision‐ making, communication, innovation and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.

Google Executive Chairman and ex‐CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well‐known for doing things differently, reflecting the visionary and frequently contrarian principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page‐turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this ever‐changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creative’s.

Covering topics including corporate culture, strategy, talent, decision‐ making, communication, innovation and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.

Product Description of How Google Works Hardcover – 22 Sep 2014

Review

A blink view of what it is to work at one of the world’s most successful companies. For that voyeuristic reason alone, it is worth readingSchmidt and Rosenberg put much of their emphasis on people – how to hire, train, motivate, organise, reward the talent needed to run a company like Google

Plenty of tips on managing ‘smart creatives’

Book Description

How to hire, manage, motivate, strategize and grow a business in today’s disruptive world from Eric Schmidt, Google’s executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.

About the Author

Eric Schmidt joined Google in 2001 and helped grow the company from a Silicon Valley start-up to a global leader in technology. As executive chairman, he is responsible for the external matters of Google: building partnerships and broader business relationships, government outreach and technology thought leadership, as well as advising the CEO and senior leadership on business and policy issues. From 2001–11, Eric served as Google’s chief executive officer. Prior to joining Google, Eric held leadership roles at Novell and Sun Microsystems, Inc. He holds a bachelor’s degree in electrical engineering from Princeton University as well as a master’s degree and PhD in computer science from the University of California, Berkeley. He is a member of the President’s Council of Advisors on Science and Technology and the Prime Minister’s Advisory Council in the UK and serves on the boards of the Economist Group, the Mayo Clinic and Khan Academy. Eric’s philanthropic efforts, through the Schmidt Family Foundation, focus on climate change, including support of ocean and marine life studies at sea, as well as education, specifically cutting-edge research and technology in the natural sciences.

Jonathan Rosenberg first met Larry Page and Sergey Brin in 2000 and finally accepted a job at their company the third time they offered it, more than two years later. He served as senior vice president at Google and ran the Google product team until April 2011. In that role, he oversaw the design, development and evolution of Google’s products for consumers, advertisers and partners. He helped develop the company’s hiring processes and was influential in setting its communications and marketing practices. Today Jonathan is an advisor to Google CEO Larry Page. Prior to joining Google, Jonathan ran products and services at [email protected], managed the eWorld product line for Apple Computer and directed product marketing for Knight Ridder Information Services. Jonathan holds an MBA from the University of Chicago and a bachelor’s degree with honors in economics from Claremont McKenna College, where he graduated Phi Beta Kappa.

Alan Eagle has been a director of executive communications at Google since joining the company in 2007. In that role, he led speechwriting and other communication activities for several Google executives, including Eric and Jonathan. Alan has held sales and product management roles at several Silicon Valley start-ups, including Tell me Networks and Octel Communications. He holds a computer science degree from Dartmouth College and an MBA from the Wharton School.

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